Remy Martin XO

Challenge

Remy Martin wanted to bring to life a stunning and engaging event to celebrate the launch of their Limited Edition XO. Their HO hosted a luxury event in Paris and wanted to mirror this to celebrate French Excellence here in Australia. HUSH were challenged by the continual pandemic lockdowns and the hesitation the industry felt to return to events.

Strategy

HUSH planned an intimate event at Bennelong, Sydney. We created a luxury experience that brought to life the brands ‘touch of gold” story. We created something special and unique with a goal to engage and excite Australia’s leading lifestyle media and provide an experience to remember (enough to leave their homes again).

Results

• HUSH secured the attendance of the country’s leading lifestyle press which led to incredible social and traditional coverage across the likes of Gourmet Traveller, Broadsheet, Sunday Style, Man of Many, D’Marge and Rogue Homme.
• We secured 100% attendance off the back of invites, and
• The brand featured across ten top media outlets.