Peter Thomas Roth Skincare

Our task was to Educate Sephora Australia Beauty Advisors (BA’s) about the brand, its philosophy and products which in turn would lead to an increase in sales.

HUSH Communications produced on behalf of Peter Thomas Roth 3 skincare masterclasses for key BA’s in 3 locations: Sydney, Brisbane and Melbourne. This was done to bring the brand to life for Sephora cast to buy into the story and feel of the brand.

Result

Feedback from the Sephora HO’s training team mentioned:

● Great presentation with a lot of helpful tips and tricks shared throughout the day.
● Peter Thomas Roth climbed from #7 to #3 in the top selling brands at Sephora.
● Strong delivery on brand story and points of difference.
● Interactive activities to help keep retention.
● Room set, training materials and products provided great support for training.