Disaronno, Baz Luhrmann’s Elvis

Challenge

Hush needed to engage Australian media and influences with the Disaronno label post fashion week and ensure that brand love momentum continued with a fresh and relevant idea.

We wanted to create an experience that encouraged guests to leave their home in Sydney’s unprecedented weather conditions.

Strategy

HUSH planned a cinema experience which included cocktails and canapes at one of Sydney’s oldest art deco cinemas. the original Paramount Studios – The Golden Age Cinema.

The event was created to bring a touch of La Dolce Vita to the city on a cold winter’s night and stay top-of-mind with Australian media and influencers. We were the first to screen Elvis in a independent cinema.

Results

● HUSH secured the attendance of the country’s leading lifestyle press which led to incredible social and traditional coverage across the likes of Gourmet Traveller, Delicious, Broadsheet, Vogue Living and Timeout.
● We secured a PR reach of over 2 million on a humble budget.
● We increase Disaronno’s brand value with in the Australian marketplace by aligning with key industry movers and shakers.