Virgin Active Australia

Challenge

In a highly competitive wellness and fitness industry, HUSH was briefed to help Virgin Active to launch their new concept class, the ‘Sound Bath’ into the Sydney Market. Knowing that the space is highly cluttered and marketed, HUSH wanted to ensure they created something special for media and influencers that would elevate the class in the mind of consumers and help it stand out amongst competitors.

Strategy

HUSH planned and executed an incredibly beautiful media and influencer event at the Museum of Contemporary Art. The harbourside space was transformed into a serene and spiritual sound healing studio and guests were transported to a place of peace and calm over an hour class with one of Virgin’s leading healers and teachers. The experience ended with a wellbeing breakfast and networking time.

Results

● The event secured a PR reach of over 14 million through press and influencer coverage.

● We received positive feedback from participants, emphasizing the event’s value and impact which resulted in high visibility and broad reach on social media.

● The event was attended by leading press such as Body and Soul, Women’s Health and Marie Claire.