![](https://www.hush.com.au/wp-content/uploads/2024/02/Featured-4.jpg)
26 Feb Disaronno, Baz Luhrmann’s Elvis
Challenge
Hush needed to engage Australian media and influences with the Disaronno label post fashion week and ensure that brand love momentum continued with a fresh and relevant idea.
We wanted to create an experience that encouraged guests to leave their home in Sydney’s unprecedented weather conditions.
Strategy
HUSH planned a cinema experience which included cocktails and canapes at one of Sydney’s oldest art deco cinemas. the original Paramount Studios – The Golden Age Cinema.
The event was created to bring a touch of La Dolce Vita to the city on a cold winter’s night and stay top-of-mind with Australian media and influencers. We were the first to screen Elvis in a independent cinema.
Results
● HUSH secured the attendance of the country’s leading lifestyle press which led to incredible social and traditional coverage across the likes of Gourmet Traveller, Delicious, Broadsheet, Vogue Living and Timeout.
● We secured a PR reach of over 2 million on a humble budget.
● We increase Disaronno’s brand value with in the Australian marketplace by aligning with key industry movers and shakers.
![](https://www.hush.com.au/wp-content/uploads/2024/02/4-2.jpg)
![](https://www.hush.com.au/wp-content/uploads/2024/02/1-2.jpg)
![](https://www.hush.com.au/wp-content/uploads/2024/02/3-2.jpg)
![](https://www.hush.com.au/wp-content/uploads/2024/02/2-2.jpg)